About SVN | AuctionWorks

Around the globe, auctions increasingly are the method of choice for buying and selling property. Quite simply, auction works. Want the fastest, most hassle free way to buy and sell real estate and personal property and get a truly market value price? SVN | AuctionWorks is your global solution.

At SVN | AuctionWorks, we strive to conduct the most professional and effective live, online and sealed bid auctions. Our online marketplace attracts buyers and sellers of commercial and residential real estate and personal property from around the world.


Our Services

Real Estate SVN | AuctionWorks specializes in conducting auctions of commercial and residential real estate and represents both individual and institutional sellers.

SVN | AuctionWorks offers a wide variety of commercial real estate at auction, (including industrial, multi-family, office and retail) as well as specialty use properties (e.g. golf courses, shopping centers, hospitality, automotive). As an independently owned and operated franchise of Sperry Van Ness, SVN | AuctionWorks has a substantial network of commercial real estate brokers and investors to whom we successfully target market our auction properties.

SVN AuctionWorks frequently offers all types of residential real estate at auction and target markets to an extensive network of residential real estate brokers, investors and high net worth individuals. Our staff includes a top producing and award winning residential real estate broker who conducts our luxury residential auctions around the world.
Personal Property SVN | AuctionWorks offers a wide variety of personal property items at auction, including seized assets, equipment liquidations, bankruptcy sales and some luxury personal property (e.g. boats, planes and automobiles).
Appraisal SVN | AuctionWorks has a USPAP certified personal property appraiser on staff who can help you appraise the value of your personal property.

Selling at auction? If you are considering selling real estate - whether at auction or through a traditional sale - our experienced commercial and residential brokers can help you get started by providing you a broker's price opinion ("bpo") for your property and further assisting you in your transaction.

Why SVN AuctionWorks

Experience The SVN | AuctionWorks team, working in conjunction with its Sperry Van Ness affiliates nationwide, has over 100 years of combined experience in real estate brokerage and auctions and includes a licensed attorney, multiple licensed real estate brokers and auctioneers, a certified REO broker, and a certified personal property appraiser.
Transparency SVN | AuctionWorks online auctions only allow bids that are placed by legitimate registered bidders and actual prospective buyers. SVN | AuctionWorks does not believe in the auction company bidding which is practiced so widely by many in the on-line auction industry today.
Pre-Auction Sales SVN | AuctionWorks encourages bidders to make pre-auction offers and thereby provides its clients with both a traditional brokerage sales opportunity and the competitive bidding that an auction inspires. As a result, many SVN | AuctionWorks properties sell pre-auction and are no longer available on auction day. This client centric practice allows bidders who do not like participating in auctions or who are unwilling to wait for the auction to submit to the seller their best and final offer pre-auction. Most sellers will accept an offer from a qualified buyer who submits an acceptable pre-auction bid and simply close the transaction.
Target Marketing SVN | AuctionWorks creates customized marketing, advertising and social media campaigns for each individual asset, literally branding the asset and its specific value proposition as an opportunity in the marketplace. We combine encyclopedic market knowledge and global reach with local expertise to maximize value for our clients.
Brokers Invited: SVN | AuctionWorks not only encourages broker participation, but believes in proactive and compensated broker cooperation. The best buyers are often represented by a broker and SVN | AuctionWorks believes that no one should be excluded from the marketing campaign and bidding process. Paying a market rate commission to a buyer's broker is the right thing to do and ensures the highest bid for the property.
Woman-Owned SVN | AuctionWorks is a 51% woman-owned small business, thereby providing its clients an opportunity for diversity in doing business.
Customer Service SVN | AuctionWorks truly does work 24/7 to guide buyers and sellers through the auction process whether in person, by phone or online.

SVN | AuctionWorks Team


Diana Peterson

Diana M. Peterson, President
O: 847.509.2757
C: 312-218-6102
diana.peterson@svn.com

SVN | AuctionWorks
707 Skokie Blvd, Suite 601
Northbrook, IL 60062
Diana M. Peterson, President of SVN | AuctionWorks, has 19+ years of experience in law, real estate brokerage and auctions. Prior to founding SVN AuctionWorks, an independently owned and operated franchise, Peterson served as Executive Vice President of Auctions by ATG. Peterson built the auction platform for Auctions by ATG and ran the company, utilizing the expertise she previously acquired launching and operating a real estate brokerage company, PMD Realty, LLC, for over a decade.

In 2001, seeing an opportunity to provide home owners an alternative disposition strategy, Peterson established PMD Realty. As a result, PMD Realty quickly became the leading local provider of flat-fee MLS listing services, dominating the emerging flat-fee market for several years. During that time, Peterson was recognized by the Chicago Association of Realtors as one of the top 5 producing realtors, having closed +$130M in residential sales and negotiated +500,000 SF of commercial lease and sale transactions.

In addition to her client-focused philosophy, Peterson is known for her exceptional negotiation and legal skills, honed during years of practice as an attorney. Prior to starting PMD Realty, LLC, Peterson worked for U.S. Equities Realty, and Jones Lang LaSalle; she practiced law with D’Ancona & Pflaum and Hedlund Hanley & John. Peterson draws on these experiences in upholding her commitment to provide only the highest level of service to her clients.

Peterson earned a law degree from the University of Minnesota Law School, where she served as an editor of the Minnesota Law Review, and before that, acquired a Bachelor of Arts (with honors) from the University of Chicago. Apart from her Illinois law license, she holds an Illinois real estate managing broker’s license and an Illinois auction license. Peterson is also a certified REO broker and personal property appraiser.

Frequently quoted in the news, Peterson has been featured in DS News, GlobeSt.com, Crain’s, Illinois Real Estate Journal, Real Estate Executive magazine and many other publications. Peterson is often engaged as a speaker at real estate conferences as well.

Peterson is a member of Turnaround Management Association (TMA), Real Estate Investment Association (REIA), International Women’s Insolvency & Restructuring Confederation (IWIRC), Certified Commercial Investment Member (CCIM), American Bankruptcy Institute (ABI), Chicago Association of Realtors (CAR), National Association of Realtors (NAR) and the National Auctioneers Association (NAA).

Active in the community, Peterson devotes time to serving on several non-profit boards, including The Auxiliary Board of the Art Institute of Chicago, PAWS Chicago, The Poetry Center of Chicago and The Young Leaders Fund of the Chicago Community Trust.


Rose Lucania Rose Lucania serves as operations manager for SVN | AuctionWorks. In this capacity, Rose works closely with the president of SVN | AuctionWorks to assist in all aspects of the auction process and manage the office operations.

Prior to joining SVN | AuctionWorks, Rose started her career in online auctions with Rick Levin & Associates in 2009. As a senior auction coordinator, she managed hundreds of personal property and real estate auctions serving such clients as the FDIC, US Marshals Service, US Treasury Department, and the US Army. Before entering the auction industry, Rose spent 10 years in real estate working with First Eagle Development/KMA Development as an office manager for both residential and commercial new construction development projects.

In her free time Rose enjoys spending time with her three sons and cooking.


Sam Shah Sagar (Sam) Shah serves as an advisor for SVN | AuctionWorks. In addition, he specializes in multi-family investment sales in Chicago.

Shah brings extensive banking and financial related experience to his professional repertoire. He has been working for MB Financial Bank for the last 11 years, dealing with all types of banking from simple lines of credit to 1031 exchanges, business banking, commercial banking, etc.

Prior to joining SVN | AuctionWorks, Shah established a full-service advertising agency, AdTime Marketing, in 2011. The agency represents an array of clients and manages event planning as well as creative and media buying needs for its clients including TV, radio, direct mail, print, and digital.

In 2004, Shah co-founded India Bulletin with his family. India Bulletin is the largest South Asian newspaper in North America. Shah leverages his widespread marketing experience and numerous national and regional media contacts, including leading newspaper and TV outlets, to help promote his clients’ real estate listings.

A resident of the North Shore area, Shah grew up with a strong entrepreneurial spirit instilled in him by his parents. In his spare time, he is an avid basketball fan who enjoys playing the sport and spends his weekends with his close network of friends.


Bianca Castillo Bianca Castillo serves as an associate advisor for SVN | AuctionWorks assisting clients in the sale, leasing and auction of residential and commercial real estate. Prior to joining SVN | AuctionWorks, Bianca worked as a real estate broker with Keller Williams Realty Partners and Berkshire Hathaway, specializing in residential sales.

Before beginning her career in real estate, Bianca worked in the fitness industry with a focus on sales.

Bianca is currently a member of the Chicago Association of Realtors (CAR), the Illinois Association of Realtors (IAR), and the National Association of Realtors (NAR). In her free time, she enjoys working out and hiking.